While many consider 𝗫𝗥 to only include 'virtual reality', 'mixed reality' and 'augmented reality', members consider new formats or experiences that immerse the user further into the content - whether for enterprise or entertainment -- as part of the XR industry. Therefore, this group consists of artists and experts in streaming, OTT, A.I., advertising, marketing, volumetric capture, virtual influencers, videogame development, TV/film, and of course VR/AR.